The country of Turkey seems like it has been purposely designed for food production. The favorable geographic conditions mean that various food products are grown here although there is still enough room for more. Thanks to its growing, young, and hungry population, Turkey must be on top of the minds of food suppliers, distributors, and producers.
Food is a Major Business in Turkey
Production of food remains one of the most important industries in Turkey and it is expected to continue to be so in the many years to come. The beverage and food industry makes up a big chunk of the GDP of the country. It also ranks high in terms of agricultural production all over the world. With the anticipated growth of the population of the country, food demand and production will also increase.
Packaged Foods are in Demand Due to Changing Consumer Habits
With the supermarket format becoming more prominent, the consumption habits in the country seem to be changing. There is already a decline in the demands for fresh food. Packaged and frozen foodstuffs are seeing an increase in popularity.
Frozen foods are growing in number and the appetite of Turkish consumers for frozen produce is already making some positive movements. Demand for packaged food is growing as well. Most of the population of Turkey is moving to the urban areas from the countryside, decreasing access to fresh food that leads to an increased demand for options that are more readily accessible and available.
As more shoppers move away from conventional consumption behaviors, it opened up more opportunities for froze and packaged food suppliers. The increased presence of females in the workplace also fuels demands for prepackaged foods as Turkish consumers demand time and convenience.
The Geographical Advantage of Turkey
Location is no doubt the major advantage of Turkey over other nations. Straddling both Asia and Europe, the country serves as an ideal hub for distribution. The Middle and Far East, Central Asia, and North Africa are all within a short distance away.
This means that Turkey can be used by food distributors and suppliers as a solid base to deliver and present their products to billions of consumers. Air, road, and sea routes all come from Turkey and other essential markets.
The Tastes of Turks are Changing
The changes in the social-economic status of the country are leading to increased purchasing power. This is reflected in the changes in tastes and preferences. This means that young Turks now enjoy numerous products that used to be unpopular among the earlier generations.
The food market of Turkey is definitely seeing some wonderful improvements with all the changes happening right now. But, the good news is that you don’t really have to travel to Turkey just to experience the difference. All you have to do is shop at the nearest Turkish market Los Angeles and get your groceries delivered right on your doorsteps. Doing so can give you instant access to the best food items and products that Turkey has to offer.
